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지난 몇 년간 부동산 시장은 높은 금리와 부담스러운 집값으로 인해 많은 바이어와 셀러들이 움직임을 멈춘 듯했습니다. 그러나 2026년은 다를 수 있습니다. 전문가들은 내년에 거래량이 늘어나고, 더 많은 사람들이 이사를 시작할 것으로 예상하고 있습니다. 모기지 금리 완화 전망 바이어들이 가장 기다려온 것은 바로  금리 하락 입니다. 올해 초 7%까지 치솟았던 30년 고정 모기지 금리는 최근 완화되기 시작했습니다. 전문가들은 내년에도 완만한 하락세가 이어질 수 있다고 보고 있습니다. 물론 급격히 내려가지는 않겠지만,  6% 초반대 혹은 5% 후반대 까지 접근할 가능성이 있습니다. 금리가 조금만 내려가도 월 모기지 비용은 수백 달러 절감되며, 이는 바이어의 예산과 구매력에 큰 차이를 만들어냅니다. 집값 상승세는 완만해진다 집값은 전국적으로 여전히 상승세를 유지하겠지만,  폭은 과거보다 훨씬 완만 해질 것으로 보입니다. 2020~2022년과 같은 두 자릿수 급등은 없고, 대신 단일 자릿수의 안정적인 상승률이 예상됩니다. 이는 바이어들에게 예산 계획을 세우기 훨씬 수월하게 해주며, 셀러 입장에서도 급락 우려 없이 집을 시장에 내놓을 수 있는 환경을 만듭니다. 특히 시카고와 서버브 지역은 여전히 수요가 꾸준한 만큼, 완만한 상승세 속에서도 거래 기회가 많아질 것으로 보입니다. 바이어와 셀러에게 주는 메시지 바이어 : 기다리기보다 전략적으로 움직이셔야 합니다. 금리가 내려가면 동시에 경쟁 바이어가 늘어날 수 있으니, 사전에 준비된 상태로 기회를 잡는 것이 중요합니다. 셀러 : 완화된 금리로 바이어들이 다시 시장에 돌아오기 시작하면, 매물을 내놓기에 더 좋은 환경이 마련됩니다. 다만 가격은 시장 상황에 맞게 현실적으로 책정하는 것이 핵심입니다. 결론 2026년은 지난 몇 년간 정체되었던 부동산 시장에 다시  움직임과 기회가 찾아오는 해 가 될 가능성이 큽니다. 금리는 점차 내려가고, 집값은 안정적으로 움직이며, 거래량은 늘어날 전망입니다. 지금이 바로 준비할 시점입니다. 2026년을 나만의 이사와 투자 기회로 만들고 싶으시다면, 지금 전문가와 함께 전략을 세워보시길 권해드립니다. 시카고 복덕방 한상철 773-717-2227 ChicagoBDB@gmail.com

For the past few years, the real estate market has been stuck in neutral — with high mortgage rates and soaring home prices keeping both buyers and sellers on the sidelines. But 2026 may mark a turning point. Experts predict that transaction volume will rise, and more people will finally start moving again. Mortgage Rates Are Easing The shift buyers have been waiting for is here — lower interest rates . Earlier this year, the 30-year fixed mortgage rate climbed as high as 7%. Recently, however, it has started to ease.Analysts expect rates to gradually decline through 2026, potentially reaching the low 6% or even high 5% range . Even a small drop in rates can make a major difference — reducing monthly mortgage payments by hundreds of dollars and significantly improving affordability for buyers. Home Prices: Steady, Not Surging Home prices are still expected to rise nationwide, but at a much slower, steadier pace. The double-digit spikes of 2020–2022 are over. Instead, single-digit growth and stability are expected for 2026. For buyers, this means more predictability and easier budgeting. For sellers, it means they can list their homes without worrying about sharp price drops.In the Chicago and suburban areas , steady demand should continue — offering solid opportunities for both sides of the market. What This Means for Buyers and Sellers For Buyers: Waiting too long can backfire. As rates decline, competition among buyers will heat up. The key is to prepare early — get pre-approved, understand your budget, and be ready to act when the right opportunity appears. For Sellers: As lower rates bring more buyers back into the market, conditions will become increasingly favorable. However, realistic pricing is essential to attract serious offers quickly. Final Takeaway 2026 is shaping up to be a year of renewed momentum and opportunity for real estate. With rates easing, prices stabilizing, and activity increasing , both buyers and sellers can benefit — if they plan ahead. If you’re considering a move or investment next year, now is the time to start preparing your strategy. Chicago Real Estate | Hansangcheol “ChicagoBDB” 📞 773-717-2227  | ✉️ ChicagoBDB@gmail.com

많은 분들이 집을 사고팔 때 오직 매매가와 조건에만 집중한다고 생각하시지만, 실제로는  가구(Furniture) 도 중요한 협상 카드가 될 수 있습니다. 특히 바이어에게는 편리함과 비용 절감, 셀러에게는 이사 준비 과정에서 불필요한 짐을 줄일 수 있는 장점이 있어, 서로 윈윈(win-win)할 수 있습니다. 가구가 거래에 미치는 영향 전문가들은 셀러가 특정 가구를 포함해 거래를 제안하면 바이어들이 매력적으로 느끼는 경우가 많다고 설명합니다. 실제로 야외 파티오 세트를 포함시켜 매매가 더 빨리 성사된 사례도 있었습니다. 하지만 반대로 계약서에 명확히 기록하지 않거나 기대가 서로 어긋날 경우, 오히려 거래가 무산되는 경우도 있습니다. 따라서 가구 포함 여부는 반드시 문서화해야 하며, 사진만으로는 불충분합니다. 일반적으로 포함되는 항목 vs 제외되는 항목 대체로 집에 붙어 있는  고정 설치물 은 거래에 포함되는 경우가 많습니다. 예를 들어, Built-in 책장, 미디어 센터, 머피 베드 조명 기구 창문 시트, 블라인드, 커튼 부착형 거울, 알람 및 보안 시스템 반면, 일반적으로 셀러가 가져가는 항목은 다음과 같습니다. 가구류(소파, 테이블 등) 러그와 카펫 독립형 가전제품(냉장고, 세탁기, 건조기) 예술품, 화분, 조명 스탠드 이 구분은 주(state)마다 규정이 다를 수 있으므로, 반드시 계약서에 명확히 기재하는 것이 안전합니다. 바이어가 선호하는 가구의 특징 바이어들이 관심을 갖는 가구는 단순한 물건이 아니라  그 집에 꼭 맞아 보이는, 라이프스타일을 완성해주는 아이템 입니다. 예를 들어, 맞춤 제작된 대형 책장, 오픈형 거실에 딱 맞는 소파, 잘 조성된 파티오에 있는 야외 식탁 세트 등은 집의 매력을 배가시켜 줍니다. 셀러 입장에서는 이러한 가구를 전략적으로 포함해 매물을 돋보이게 할 수 있습니다. 반대로,  골동품이나 가보 처럼 특수한 가치는 바이어가 아닌 전문 딜러나 수집가에게서 더 높은 가치를 받을 수 있습니다. 따라서 이런 물건은 별도로 판매하거나 전문 감정가를 통해 거래하는 것이 유리합니다. 셀러와 바이어 모두를 위한 조언 셀러 : 집값은 가구를 제외한 상태로 책정하고, 가구 포함 옵션을 별도로 제시하는 것이 좋습니다. 이렇게 하면 바이어 입장에서는 ‘추가 혜택’을 얻는 기분이 들고, 협상이 더 원활해질 수 있습니다. 바이어 : 관심 있는 가구가 있다면 반드시 계약서에 반영해야 합니다. 그래야 예기치 못한 오해나 분쟁을 피할 수 있습니다. 결론 가구는 단순히 집의 장식품이 아니라, 매매 협상의 중요한 변수이자 거래 성패를 가를 수 있는 요소입니다. 집을 팔거나 살 계획이 있으시다면, 가구 포함 여부를 전략적으로 고려해 보시길 권해드립니다. 시카고 복덕방 한상철 773-717-2227 ChicagoBDB@gmail.com

When it comes to buying or selling a home, most people focus only on the price and contract terms. But in reality, furniture can play a surprisingly important role in the success of a sale. For buyers, it offers convenience and potential savings; for sellers, it’s a way to simplify moving and make the property more appealing — a true win-win opportunity. How Furniture Influences a Sale Experts note that when sellers offer certain furniture items as part of the deal, buyers often perceive the home as more desirable. For example, an outdoor patio set included in a sale has helped close deals faster in several cases. However, if expectations aren’t clearly written into the contract, misunderstandings can derail the transaction. All furniture terms must be documented — photos alone aren’t enough. What’s Usually Included vs. Excluded In most real estate transactions, fixtures (items attached to the property) are included, while freestanding furniture is not. Typically Included: Built-in shelves, media centers, Murphy beds Light fixtures Window blinds, shades, curtains Mounted mirrors and security systems Typically Excluded: Freestanding furniture (sofas, tables, etc.) Rugs and carpets Major appliances (refrigerator, washer, dryer) Artwork, potted plants, and lamps Rules can vary by state, so it’s always safest to specify details clearly in the written agreement. What Buyers Actually Value Buyers are drawn to furniture that fits the home’s character and layout — pieces that complete the lifestyle image they envision. For example, a custom bookshelf, a sectional sofa that perfectly matches the open living room, or a well-designed patio dining set can make a listing stand out.Sellers can use these pieces strategically to enhance their home’s appeal.However, antiques or heirlooms are best sold separately, as they often hold value for collectors rather than buyers. Advice for Sellers and Buyers For Sellers: Set your listing price excluding furniture. Then, offer furniture as an optional add-on — this makes buyers feel they’re getting an extra benefit and helps negotiations flow more smoothly. For Buyers: If you want specific furniture items included, make sure they’re listed in the purchase contract to avoid confusion later. Final Takeaway Furniture isn’t just decoration — it can be a strategic negotiation tool that adds value and speeds up a sale. Whether you’re buying or selling, take time to consider how furniture might fit into your overall strategy. Chicago Real Estate | Hansangcheol “ChicagoBDB” 📞 773-717-2227  | ✉️ ChicagoBDB@gmail.com

최근 부동산 시장에서 뚜렷한 흐름이 나타나고 있습니다. 바로  신규 주택(New Construction Home) 을 찾는 바이어들이 늘어나고 있다는 점입니다. 단순히 최신 설계나 스마트 홈 기술 때문만은 아닙니다. 지금은  빌더들이 제공하는 다양한 혜택 이 바이어들을 끌어들이고 있기 때문입니다. 실제로 신규 주택 판매는 최근 2년 사이 가장 높은 수준에 도달했습니다. 왜 빌더들이 혜택을 주고 있을까? 현재 시장에는 오랜만에  신규 주택 재고가 많아진 상황 입니다. 바이어 입장에서는 선택지가 많아졌고, 빌더 입장에서는 이미 지어진 집을 빨리 팔아야 하는 압박이 있습니다. 그렇다 보니 다양한 인센티브가 쏟아지고 있습니다. 지금 시장에서 바이어들이 받을 수 있는 혜택은 다음과 같습니다. 모기지 금리 인하(Mortgage Rate Buydown)로 월 납부액을 줄일 수 있음 직접적인 가격 인하(Price Cuts) 클로징 비용 지원 및 업그레이드 옵션 제공 Zonda 자료에 따르면, 신규 주택 커뮤니티의 약 60%가 인센티브를 제공하고 있으며, 입주가 가능한 주택(Quick Move-in)의 경우 75% 이상이 혜택을 포함하고 있다고 합니다. 이는 곧  빌더들이 적극적으로 협상에 나서고 있다는 신호 입니다. 선택지가 많아진 지금, 기회는 열려 있습니다 전국적으로 신규 주택 공급이 늘어난 상황이지만, 특히  남부(South)와 서부(West) 지역 에서는 더 많은 매물이 나오면서 협상의 폭이 넓어졌습니다. 시카고와 서버브 지역에서도 비교적 신규 단지 공급이 활발한 곳에서는 가격이나 조건에서 유리한 협상을 기대할 수 있습니다. 하지만 이 기회가 오래가지는 않을 수 있습니다. 미국 주택건설업협회(NAHB)에 따르면, 최근 빌더들은 공급 과잉을 피하기 위해 신규 착공을 줄이고 있으며, 현재 건설 중인 단독주택 수는 2021년 이후 최저 수준으로 내려왔습니다. 즉,  앞으로 신규 주택 선택지는 줄어들 수 있다 는 뜻입니다. 결론 지금은  지난 몇 년 중 신규 주택을 가장 유리하게 살 수 있는 시기 일 수 있습니다. 빌더들이 가격 인하와 금리 인하까지 지원하고 있는 지금, 전략적으로 움직이면 충분히 좋은 조건으로 내 집 마련을 할 수 있습니다. 새 집을 고려하고 계시다면, 반드시 전문가와 함께 움직이시길 권해드립니다. 지역별 빌더의 인센티브를 비교하고, 협상까지 도와줄 수 있는 전문가가 함께할 때 더 나은 결과를 만들 수 있습니다. 시카고 복덕방 한상철 773-717-2227 ChicagoBDB@gmail.com

A clear trend is emerging in today’s housing market: more buyers are turning to new construction homes. It ’s not just about modern designs or smart-home features — the real driver is that builders are offering unprecedented incentives to attract buyers. In fact, new home sales have recently reached their highest level in nearly two years. Why Are Builders Offering So Many Incentives? For the first time in a while, there’s a healthy supply of new homes on the market.This gives buyers more choices, but it also puts pressure on builders to sell completed inventory quickly. To move these homes, many builders are now offering valuable buyer perks , such as: 💰 Mortgage rate buydowns to reduce monthly payments 💸 Direct price cuts 🏠 Closing cost assistance and free upgrades According to Zonda , about 60% of new home communities currently offer incentives — and for quick move-in homes , that number jumps to over 75%. That’s a clear sign that builders are ready to negotiate. More Choices Mean More Opportunity New construction activity has grown nationwide, particularly across the South and West , where abundant supply has created a more flexible, buyer-friendly environment. Even in the Chicago area and suburbs , communities with active new developments often present strong opportunities for negotiation on both price and terms. However, this window might not last long.Data from the National Association of Home Builders (NAHB) shows that builders are now slowing new starts to avoid oversupply, with the number of single-family homes under construction dropping to its lowest level since 2021. That means inventory — and incentives — could shrink soon. Bottom Line Right now may be the best time in years to buy a new construction home.With builders offering rate buydowns, price reductions, and closing cost credits, buyers who act strategically can secure exceptional deals. If you’re considering a new home, work with a local expert who can help you compare builder incentives, navigate negotiations, and identify the best opportunities in your area. 📞 Chicago Bokdeokbang — Sang Chul Han 773-717-2227  | ChicagoBDB@gmail.com

Recent disruptions to the National Flood Insurance Program (NFIP) during the federal government shutdown have left nearly 5 million homeowners temporarily without coverage.Experts estimate that this could delay over 1,300 home sales per day — a strong reminder that flood risk and insurance availability are now central issues shaping real estate transactions across the U.S. Home Prices Now Depend on Flood Risk According to Realtor.com , homes located in low-risk flood zones in cities such as Miami and Tampa have appreciated faster over the past decade compared to high-risk properties.That gap has widened further in the past three years, showing that buyers are increasingly prioritizing safety and Flood Factor ratings in their purchasing decisions. In contrast, homes in high-risk areas are selling more slowly and showing weaker price growth. Today , buyers evaluate not only schools and commute times, but also climate resilience and flood exposure. Changing Buyer Awareness Just a few years ago, few buyers thought seriously about flood risk.Now , surveys show that 30% of buyers have changed their search area due to flood insurance or climate concerns.Among Gen Z buyers , more than one in three say they’ve revised their homebuying strategy altogether. This trend will likely accelerate as younger, data-driven buyers enter the market — marking a long-term shift in how properties are valued and purchased. What Sellers and Buyers Should Do 🏠 For Sellers Obtain and present an Elevation Certificate or documentation that clearly defines your home’s flood risk. Invest in drainage improvements, roof and wall waterproofing , or other protective upgrades — these can increase both appeal and appraised value. 🧭 For Buyers Before touring homes, use FEMA Flood Maps or Flood Factor to assess location risk. Review mortgage and insurance requirements early in the loan process — flood insurance costs can significantly affect affordability. Today, insurance premiums are a permanent part of homeownership costs.Smart buyers must evaluate not only home prices but also long-term maintenance and risk management when planning their purchase. Conclusion Flood risk and insurance challenges are no longer limited to coastal or southern states — they’re shaping property values nationwide.As natural disasters grow more frequent, resilience and risk management will increasingly define a home’s true market value. Even in Chicago and its suburbs , many properties fall within flood-prone zones. If you’re planning to buy or sell, consult with a local expert to review flood exposure, insurance requirements, and pricing strategy before entering the market. 📞 Chicago Bokdeokbang — Hansangcheol 773-717-2227 | ChicagoBDB@gmail.com

최근 연방정부 셧다운으로 인해  National Flood Insurance Program(NFIP, 연방 홍수보험 프로그램) 의 승인이 일시 중단되면서, 약 500만 가구의 보험이 공백 상태에 놓였습니다. 이로 인해 하루 평균 1,300건의 주택 거래가 지연될 수 있다는 분석이 나왔습니다. 그만큼 홍수 위험과 보험 문제는 이제 단순한 뉴스가 아니라  부동산 거래의 성패를 좌우하는 핵심 요소 로 떠오르고 있습니다. 집값 흐름, 홍수 위험에 따라 갈린다 Realtor.com 분석에 따르면 마이애미와 탬파 같은 플로리다 고위험 지역에서, 홍수 위험이 낮은 주택이 지난 10년 동안 더 빠른 가격 상승세를 보여왔습니다. 특히 최근 3년간 그 격차는 더욱 벌어졌습니다. 이는 바이어들이 점차  안전한 입지와 홍수 위험 지수(Flood Factor) 를 중요하게 평가하고 있음을 보여줍니다. 반대로 고위험 지역 주택은 매각 속도가 느려지고 가격 상승도 둔화되고 있습니다. 이제는 학군, 직장 접근성 같은 전통적인 요인과 함께,  홍수 위험 관리 능력 이 매수자들의 주요 고려 사항으로 자리 잡고 있습니다. 바이어들의 인식 변화 불과 몇 년 전만 해도 홍수 위험을 고려하는 바이어는 소수였습니다. 그러나 최근 조사에 따르면 약 30%의 바이어가 보험 문제와 기후 리스크 때문에 주택 검색 지역을 변경했다고 답했습니다. 특히 Z세대 바이어의 30% 이상은 아예 구매 전략 자체를 바꿨다고 응답했습니다. 앞으로 이 비율은 더욱 확대될 것으로 예상됩니다. 즉, 젊은 세대일수록 기후 위험과 보험 비용을 철저히 계산하고 있으며, 이는 장기적으로 시장의 흐름을 크게 바꿀 것입니다. 셀러와 바이어가 준비해야 할 것들 셀러 : 매물을 내놓기 전, 먼저 고도 증명서(Elevation Certificate)와 같은 서류를 확보해 홍수 위험을 명확히 설명할 수 있어야 합니다. 또한 배수 시설 개선, 지붕·벽 방수 보강 등 기본적인 리스크 관리가 매물의 가치를 높여줄 수 있습니다. 바이어 : 집을 보러 가기 전, FEMA 홍수 지도와 Flood Factor 같은 무료 툴을 통해 위치 위험을 사전에 확인하는 것이 필요합니다. 또한 대출 과정에서 어떤 보험 요건이 있는지 반드시 체크해야 합니다. 보험료 상승은 이제 주택 보유 비용의 일부로 무조건 고려해야 할 필수 요소입니다. 단순히 집값만 보는 것이 아니라,  장기적인 유지비용과 리스크 관리 능력 까지 살펴야 진정한 내 집 마련 전략이 됩니다. 결론 홍수 위험과 보험 문제는 더 이상 특정 지역만의 이야기가 아닙니다. 앞으로는  재난 리스크 관리 능력이 곧 자산 가치를 결정하는 시대 가 될 것입니다. 바이어와 셀러 모두 정보를 철저히 확인하고, 시장에 맞는 전략을 세워야 성공적인 거래를 이어갈 수 있습니다. 시카고와 서버브 지역에서도 홍수 위험 구역(Flood Zone)에 속한 주택이 많습니다. 지금 집을 사고팔 계획이 있으시다면, 전문가와 함께 정확한 위험도와 보험 요건을 먼저 점검하시길 권해드립니다. 시카고 복덕방 한상철 773-717-2227 ChicagoBDB@gmail.com

집을 시장에 내놓으실 때 가장 중요한 요소 중 하나는 바로  가격 입니다. 단순히 높게 책정해 두고 상황을 지켜보자는 전략은 지금 시장에서는 오히려 역효과를 낳을 수 있습니다. 단순히 오퍼를 놓치는 수준이 아니라, 애초에 계획했던 이사 자체가 지연되거나 무산될 위험이 있습니다. 지나치게 높은 가격, 왜 위험할까? 많은 셀러들이 이웃집이 몇 년 전 높은 가격에 팔린 사례를 떠올리며 같은 금액을 기대하곤 합니다. 하지만 그때와 지금은 시장 상황이 다릅니다. 현재는 매물이 늘어나 바이어들이 선택할 폭이 넓어졌고, 과거처럼 경쟁 입찰로 집값을 밀어 올리는 경우가 줄어들었습니다. 바이어들이 원하는 가격대가 아니면, 그들은 그냥 다른 집으로 발걸음을 옮길 수 있습니다. 다행히 셀러에게 여전히 큰 이점은 있습니다. 연방주택금융청(FHFA)에 따르면 지난 5년간 주택 가치는 평균 54%나 상승했습니다. 즉, 지금 약간의 가격 조정을 하더라도 여전히 상당한 이익을 남길 가능성이 높다는 의미입니다. 문제는 여전히 과거 가격에 집착하는 셀러들입니다. 이 경우 매물이 장기간 시장에 남게 되고, 오히려 뒤늦은 가격 인하는 바이어들에게 부정적인 신호로 작용할 수 있습니다. 오버프라이싱은 결국 이사를 막는다 리스트 가격을 너무 높게 잡으면 바이어들이 관심을 두지 않습니다. 결국 오퍼가 들어오지 않고, 시간이 지나면서 매물은 오래된 리스팅으로 보이게 됩니다. 그제야 가격을 낮추더라도 바이어들은 의심의 눈초리로 보게 되고, 매각 자체를 포기하는 상황까지 생길 수 있습니다. 실제로 최근 조사에 따르면, 집을 시장에서 아예 철회하는 사례가 늘고 있으며, 그 주요 원인은  셀러의 과도한 가격 기대  때문이라고 합니다. 성공적인 매각의 비밀: 현실적인 가격 전략 셀러가 직면한 가장 중요한 과제는  현실적인 가격 책정 입니다. 새로운 직장으로의 이사, 가족 돌봄, 더 넓은 공간 확보 등 매각의 이유가 무엇이든, 지나친 욕심으로 인해 계획 자체가 무산되면 안 됩니다. 현재 시장에서 빠르게 팔리는 집들은 공통점이 있습니다.  지역 시장에 정통한 에이전트와 함께 적정 가격을 설정하고, 시장 흐름에 맞는 전략을 세운 집 이라는 점입니다. 올바른 가격대와 좋은 컨디션의 집은 여전히 빠르게 팔리며, 경우에 따라서는 복수 오퍼까지 들어옵니다. 결론 지금 집을 팔고 싶으시다면, 단순히 매각을 성사시키는 것을 넘어서  이사를 성공적으로 마무리하는 것 이 진짜 목표가 되어야 합니다. 이를 위해서는 현실적인 가격 책정이 가장 중요한 출발점입니다. 시카고와 서버브 지역에서 집을 매각하시려는 계획이 있다면, 지금 바로 전문가와 함께 지역 시장에 맞는 가격 전략을 세워 보시길 권해드립니다. 시카고 복덕방 한상철 773-717-2227 ChicagoBDB@gmail.com

When it comes to putting your home on the market, one of the most crucial factors is pricing .Simply listing high and “waiting to see what happens” can seriously backfire in today’s market.It ’s not just about missing offers — overpricing can delay or even derail your entire moving plan. Why Overpricing Is So Risky Many sellers remember what their neighbors’ homes sold for a few years ago and expect similar numbers.But the market has changed. Today, inventory is higher , giving buyers more choices and less pressure to compete.If your home isn’t priced within buyers’ expectations, they’ll simply move on to another property. The good news is that sellers still hold a strong position overall.According to the Federal Housing Finance Agency (FHFA) , home values have risen by an average of 54% over the past five years .This means that even with a slight price adjustment, most homeowners can still expect to sell at a healthy profit. However, clinging to outdated price expectations can be costly.Homes that start too high often sit on the market too long , and later price cuts send negative signals to buyers — suggesting desperation or hidden issues. Overpricing Can Stop Your Move Cold When list prices are too high, buyers don’t engage.No showings. No offers.Over time, the listing becomes “stale,” and even after a price drop, buyers remain skeptical. Recent surveys show that more sellers are pulling their homes off the market altogether , with unrealistic pricing being a top reason. The Secret to a Successful Sale: Realistic Pricing Every seller has a personal reason for moving — a new job, family needs, or simply wanting more space.But if your home sits unsold because of overpricing, those life plans can be put on hold indefinitely. The homes that sell quickly today share one thing in common:They’re priced strategically with guidance from a local market expert . Homes that are priced right, well-prepared, and in good condition are still selling fast — sometimes even receiving multiple offers. Bottom Line If you’re planning to sell, your real goal isn’t just to get an offer — it’s to complete your move successfully. And that starts with a realistic pricing strategy . If you’re considering selling your home in Chicago or the surrounding suburbs, now is the time to partner with a professional who can help you design the right price strategy for your specific neighborhood. 📞 Chicago Bokdeokbang — Hansangcheol 773-717-2227 | ChicagoBDB@gmail.com

최근 부동산 뉴스를 보시면 ‘집값이 Flat하다’는 제목을 자주 접하셨을 겁니다. 언뜻 들으면 가격이 그대로 멈춘 것처럼 느껴지지만, 실제 시장은 훨씬 복잡합니다. 지역별로 다른 가격 흐름 2020~2022년의 급등세가 완화된 것은 사실이지만, 지금은 지역마다 다른 양상을 보이고 있습니다. ResiClub과 Zillow 자료에 따르면 미국 50대 주요 도시 중 절반은 여전히 가격이 조금씩 오르고 있고, 나머지 절반은 소폭 하락세를 보이고 있습니다. 즉, 평균 수치를 보면 Flat해 보이지만, 실제로는  어느 지역에 있느냐에 따라 전혀 다른 시장을 경험하게 되는 것 입니다. 차이를 만드는 요인: 매물(Inventory) 하버드대 주택연구센터(JCHS)에 따르면, 매물이 급증한 지역은 가격이 떨어지고 있고, 반대로 매물이 부족한 지역은 가격이 계속 오르고 있습니다. 이는 단순히 통계 수치로는 보이지 않는  지역별 차별화 를 보여줍니다. 또 한 가지 기억해야 할 점은, 지금 가격이 조정되는 지역들 대부분은 불과 몇 년 전 집값이 과도하게 오른 곳이라는 사실입니다. 지난 5년간 전국 평균 집값은 약 50% 올랐고, 일부 지역은 그보다 더 큰 상승을 기록했습니다. 따라서 지금의 소폭 하락은 여전히 많은 주택 소유자들에게 높은 자산 가치를 유지하게 하고 있습니다. 바이어라면 이렇게 보셔야 합니다 가격이 계속 오르고 있는 지역이라면,  망설이는 사이에 더 높은 가격을 지불 해야 할 수 있습니다. 가격이 약간 조정되는 지역이라면,  수리 요청이나 클로징 비용 지원 같은 협상 카드 를 활용할 수 있습니다. 즉, 지역별 흐름을 아는 것이 바이어에게 협상력과 전략을 가져다줍니다. 셀러라면 이렇게 준비하셔야 합니다 가격이 오르는 지역이라면 큰 양보 없이도 거래가 성사될 가능성이 높습니다. 가격이 조정되는 지역이라면,  처음부터 정확한 가격 책정 이 필수이고 협상에 유연하게 대응해야 합니다. 특히 셀러의 경우, 지역 시장을 잘 아는 에이전트의 도움을 받아야 올바른 가격 전략을 세울 수 있고, 실제로 가격을 맞춘 주택은 여전히 빠르게 팔리고 있습니다. 결론: 진짜 이야기는 로컬에서 나온다 전국 평균 수치는 큰 그림을 보여줄 수는 있지만, 실제로는 각 동네마다 다른 흐름이 나타나고 있습니다. 지금은  내 ZIP 코드 안에서 어떤 일이 벌어지고 있는지를 정확히 아는 것 이 가장 중요합니다. 주택을 구입하거나 매각하려고 고민 중이시라면, 지금 바로 전문가와 상담해보시길 권해드립니다. 지역별 데이터를 기반으로 한 현실적인 전략이 필요할 때입니다. 시카고 복덕방 한상철 773-717-2227 ChicagoBDB@gmail.com

You’ve probably seen headlines lately claiming that home prices are flat. At first glance, it sounds like prices have simply stopped moving — but the real story is much more complex. Different Directions in Different Regions It’s true that the explosive growth from 2020–2022 has cooled, but price trends now vary widely by location.According to ResiClub and Zillow , roughly half of the 50 largest U.S. metros are still seeing price gains , while the other half are showing slight declines. In other words, the national average may look flat , but what you experience depends entirely on where you live. The Real Factor: Inventory Research from the Harvard Joint Center for Housing Studies (JCHS) shows that markets with rising inventory are seeing price declines , while areas with limited listings continue to see prices climb. This highlights a key truth: national data hides strong local differences. It’s also worth noting that many of the regions seeing small price drops today are those that surged the most during the pandemic boom. Over the past five years, home prices nationwide have risen by about 50% , with some markets far exceeding that.So even with minor corrections, most homeowners are still sitting on substantial equity. For Buyers 📈 In markets where prices are still rising, waiting could mean paying more later. 💬 In markets with mild price adjustments, buyers can gain leverage — such as asking for repairs or closing cost assistance. 👉 Understanding local market trends is the key to strong negotiation and smart timing. For Sellers 📊 In appreciating markets, you may be able to sell with minimal concessions. 💡 In cooling markets, pricing accurately from the start is essential, along with flexibility during negotiations. Working with an agent who truly understands your local market data can make the difference — homes priced right are still selling quickly. Bottom Line: Real Estate Is Always Local National averages tell part of the story, but every neighborhood has its own rhythm.Right now, what matters most is knowing what’s happening inside your ZIP code. If you’re thinking about buying or selling , now is the time to connect with a professional who can help you create a strategy based on real, local market data. 📞 Chicago Bokdeokbang — Hansangcheol 773-717-2227 | ChicagoBDB@gmail.com