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Many buyers traditionally believe that  spring (March–May)  is the best season to purchase a home.However, recent real estate data suggests that  January and the winter off-season  can actually offer buyers  lower prices, less competition, and stronger negotiating power . Here’s why January may be one of the smartest times to buy — and how to position yourself for success in today’s market. Why January Can Be a Hidden Opportunity 1. Less Competition, Better Pricing During spring and summer, buyer activity surges and competition intensifies.In contrast,  January typically has fewer active buyers , which means: Fewer bidding wars More room for negotiation Less pressure to overpay Historical data shows that homes purchased in January have often sold for  $20,000–$30,000 less on average  compared to peak spring months. 2. More Motivated Sellers Sellers who list or keep their homes on the market during winter are often  serious about selling .Unlike spring sellers who can “test the market,” winter sellers are more likely to negotiate on: Price Closing costs Repairs Closing timelines This creates a more buyer-friendly environment. 3. How This Aligns With Today’s Market Mortgage rates are currently holding in the  low-6% range  — not dramatically low, but  stable enough  for buyers to plan with confidence. Additionally, market activity is no longer limited to traditional seasonal patterns.Winter no longer means a frozen market — especially in areas with steady inventory. In  Chicago and Illinois , transactions continue even during the off-season, and many buyers are successfully securing homes in January with  less competition than they’d face in spring . How to Prepare for a Smart Winter Purchase 1️⃣ Finalize Your Budget Early When competition is lower, the best opportunities still require  quick action .Know your budget, loan limits, and preferred terms in advance. 2️⃣ Set Priorities — Stay Flexible Define your must-haves (location, price range, bedrooms), but be open to adjusting secondary features.Flexibility often leads to better deals in the winter market. 3️⃣ Work With a Local Expert Markets vary neighborhood by neighborhood.A local agent can monitor inventory closely and help you act quickly when the right opportunity appears. Bottom Line — January Can Be a Powerful Buying Window Spring isn’t the only time to buy a home. In fact,  January’s lower competition and stronger negotiation leverage  can help buyers save money and secure better terms. In a stable market like today’s,  when you buy can matter just as much as what you buy . If you want to take advantage of this window, now is the time to prepare.

많은 분들이 정기적으로 점검하지 않는 부분 중 하나가 바로  내 집의 현재 가치와 쌓여온 홈에퀴티(Home Equity) 입니다. 사실 주택은 대부분 가정에서 가장 큰 자산이며, 몇 년 이상 보유했다면 모르는 사이에 큰 부를 쌓아왔을 가능성이 높습니다. 최근 시장 변동에도 불구하고, 상당수의 가정은 여전히 상당한 수준의 에퀴티를 보유하고 있습니다. 홈에퀴티란 무엇인가? 홈에퀴티는 집의 현재 시장 가치에서 남은 모기지 대출금을 뺀 금액을 의미합니다. 예를 들어, 현재 주택의 가치가 50만 달러이고, 남은 대출금이 20만 달러라면 30만 달러의 에퀴티를 보유하고 있는 셈입니다. 최근 Cotality 자료에 따르면, 모기지를 보유한 평균 미국 주택 소유자의 홈에퀴티는 약  30만 2천 달러 에 달한다고 합니다. 왜 지금 에퀴티가 많을까? 주택 가격 상승 효과 연방주택금융청(FHFA)에 따르면 지난 5년간 전국 주택 가격은 약 54% 상승했습니다. 시카고 및 일리노이 지역도 마찬가지로 꾸준한 상승세를 보였으며, 특히 교외의 인기 지역은 여전히 셀러마켓을 유지하고 있습니다. 몇 년 전 구매한 주택이라면 현재 가치가 크게 올라있을 가능성이 큽니다. 보유 기간 증가 전미부동산협회(NAR)에 따르면 평균 주택 소유 기간은 약 10년으로 늘어났습니다. 이 기간 동안 꾸준히 모기지 상환을 해온 것만으로도 큰 폭의 에퀴티가 쌓이게 됩니다. 실제로 지난 10년간 평균적으로 주택 소유자들은 단순 가격 상승만으로도 약 20만 달러 이상 부를 축적했다고 분석됩니다. 쌓여온 에퀴티, 어떻게 활용할 수 있을까? 에퀴티는 단순히 장부상의 숫자가 아니라, 다양한 재정적 기회를 열어주는 자산입니다. 차기 주택 구매 : 에퀴티를 다운페이먼트로 활용하거나, 경우에 따라 현금 구매까지 가능해집니다. 주택 리노베이션 : 현재 생활 방식에 맞게 리모델링하고, 장기적으로는 집의 가치까지 높일 수 있습니다. 사업 투자 : 창업이나 새로운 비즈니스 기회를 위한 초기 자본으로 활용할 수도 있습니다. 결론 많은 분들이 집의 가치를 과소평가하거나 확인조차 하지 않고 계십니다. 그러나 주택은 단순한 거주 공간을 넘어, 여러분의 가장 큰 자산이자 재정 계획의 핵심 축입니다. 지금 집의 가치가 얼마나 올랐는지, 내가 보유한 에퀴티가 얼마나 되는지 확인하는 것이 미래의 전략적 결정을 내리는 첫걸음입니다. 집의 현재 가치를 정확히 알고 싶으시다면, 전문가와 상담하여 수치를 검토해 보시길 권해드립니다. 준비된 사람에게 더 큰 기회가 열리기 때문입니다.

Home equity is the difference between your home’s current market value and the remaining balance on your mortgage.For example: if your home is worth  $500,000  and you still owe  $200,000 , your home equity is  $300,000 . According to recent data from  Cotality , the average U.S. homeowner with a mortgage has about  $302,000 in home equity . Why Homeowners Have Built Significant Equity Home Price Appreciation The  Federal Housing Finance Agency (FHFA)  reports that national home prices have risen  about 54% in the past five years . In Chicago and Illinois, suburban markets in particular remain strong seller’s markets, meaning many homeowners have seen substantial gains. Longer Ownership Periods The  National Association of Realtors (NAR)  notes that the average homeowner now stays in their home for about  10 years . With consistent mortgage payments over that period, equity builds steadily. In fact, over the last decade, homeowners on average accumulated  $200,000+ in wealth simply from appreciation and repayment . How Can You Use Your Home Equity? Home equity isn’t just a number on paper—it’s a powerful financial resource: Next Home Purchase : Use equity for a larger down payment or even an all-cash purchase. Home Renovation : Remodel to suit your lifestyle while boosting long-term value. Business Investment : Tap into equity for startup or business growth capital. Final Thoughts Many homeowners underestimate—or never check—the value they’ve built up. But your home is likely your  biggest asset  and a central piece of your financial plan. Knowing your current home value and equity is the  first step to making smarter decisions for the future . 📌  If you’d like to know exactly how much equity you’ve built, connect with a trusted local expert to review the numbers. Prepared homeowners have the best opportunities. Chicago BDB | Hansang Chul 📞 773-717-2227 | 📧  ChicagoBDB@gmail.com

최근 주택시장에서 가장 큰 화두 중 하나는 모기지 금리입니다. 많은 분들이 금리가 오를 때마다 망설이고, 혹시 5%대 초반까지 내려가면 집을 사야겠다고 기다리고 계십니다. 하지만 과연 그 기다림이 실제로 큰 차이를 만들어낼까요? 6%와 5.99%의 실제 차이 전미부동산중개인협회(NAR)는 30년 고정 모기지 금리가 6%까지 내려가면 약 550,000가구가 새로 주택시장에 진입할 수 있다고 분석했습니다. 다시 말해, 5.99%라는 ‘심리적 마지노선’ 은 수많은 대기 수요를 자극할 수 있는 기준선입니다. 그런데 실제 금액으로 환산해 보면 차이는 크지 않습니다. 예를 들어 40만 달러 대출을 받았을 때, 현재 약 6.2% 금리와 5.99% 금리의 월 상환액 차이는 약 50달러 정도입니다. 이는 주말 외식이나 배달 한두 번을 줄이는 수준에 불과합니다. 하지만 금리가 내려가면서 바이어들이 대거 시장에 진입하게 되면 상황은 달라집니다. 경쟁이 치열해지고 매물이 빠르게 소진되면서 집값이 오르게 되는데, 이렇게 되면 금리 하락 효과보다  집값 상승 압박 이 더 크게 다가올 수 있습니다. 지금 움직이는 것이 유리한 이유 현재 시점에서 금리가 약 6.2% 수준에 머물고 있는데, 이는 이미 연초 7%대에서 내려온 수치입니다. 일부 바이어들은 이 구간을 ‘기회의 창’으로 보고 다시 시장에 들어오고 있습니다. NAR 부수석 이코노미스트 Jessica Lautz는 최근 인터뷰에서, 지난 5주간 평균 6.3%대 금리가 유지되면서 바이어들의 선택지가 넓어졌고 주택 매수 심리가 점차 회복되고 있다고 설명했습니다. 또한 뱅크오브아메리카의 Matt Vernon은, 원하는 금리가 올 때까지 기다리기보다는 본인의 재정 상황과 원하는 집이 적합한지를 먼저 따져보는 것이 현명하다고 강조했습니다. 결론: 기다림보다 행동이 낫습니다 많은 분들이 금리가 5%대 후반으로 떨어지기를 기대하고 있지만, 정작 그 시점에는  경쟁 심화와 가격 상승 으로 인해 더 큰 부담을 안게 될 가능성이 큽니다. 따라서 지금 시장에서 충분히 감당 가능한 집을 찾으셨다면, 망설이지 않고 적극적으로 움직이시는 것이 더 현명한 선택일 수 있습니다.

One of the biggest topics in today’s housing market is  mortgage rates .Many buyers hesitate every time rates move and say,  “I’ll buy once rates fall into the mid-5% range.” But does waiting for that number actually make a meaningful difference? The Real Difference Between 6% and 5.99% According to the  National Association of Realtors (NAR) , if the 30-year fixed mortgage rate drops to  6% , nearly  550,000 additional households  could re-enter the housing market. That means  5.99% is a psychological trigger point  — a number that could unleash a large wave of waiting buyers. But when you look at the math, the difference is surprisingly small. For example:On a  $400,000 loan , the monthly payment difference between roughly  6.2% and 5.99%  is about  $50 per month  — roughly the cost of one or two takeout meals. However, once rates dip and large numbers of buyers rush back in, the situation changes quickly: Competition increases Homes sell faster Prices often rise In that case,  price increases can outweigh the benefit of the lower rate . Why Acting Now Can Be the Smarter Move Mortgage rates are currently hovering around  6.2% , already down from the  7% range earlier this year .Many buyers see this as a  window of opportunity  and are stepping back into the market. NAR Deputy Chief Economist  Jessica Lautz  recently noted that with rates averaging in the low-6% range over the past several weeks, buyers are seeing more options and  confidence in purchasing is gradually improving . Meanwhile,  Matt Vernon from Bank of America  emphasizes that instead of waiting for a “perfect” rate, buyers should focus on whether: The home fits their needs The payment fits their budget The timing fits their life Bottom Line: Action Often Beats Waiting Many buyers are hoping for rates to drop into the high-5% range.But by the time that happens,  competition and home prices may be significantly higher , creating even more pressure. If you find a home today that you can comfortably afford,  moving forward now may be the wiser decision  — especially while inventory is higher and negotiation power still exists.   Is the Difference Between a 6% and 5.99% Mortgage Rate Really Worth Waiting For? One of the biggest topics in today’s housing market is  mortgage rates .Many buyers hesitate every time rates move and say,  “I’ll buy once rates fall into the mid-5% range.” But does waiting for that number actually make a meaningful difference?

최근 부동산 시장에서는 단순한 계절적 움직임을 넘어서  바이어 수요가 점차 회복되는 신호 가 나타나고 있습니다. 지난 몇 년간 금리 부담 때문에 주춤했던 매수 움직임이 다시 힘을 얻고 있으며, 이는 특히 2026년을 향해 가는 중요한 전환점이 될 수 있습니다.  모기지 금리 하락이 시장을 깨우다 그동안 높은 모기지 금리 탓에 많은 바이어가 관망세를 유지해 왔지만, 최근에는 금리가 낮아지면서  주택담보대출 신청 건수가 올해 들어 가장 높은 수준 으로 증가했습니다. 이처럼 금리가 조정되면서 “지금이 주택 구매 타이밍”이라고 판단하는 바이어들이 다시 시장에 진입하고 있습니다. 이러한 변화는 단순한 일시적 현상이 아니라  지속적인 매수 활동의 회복 신호로 해석할 수 있습니다.   계약 체결(펜딩 세일) 증가 — 실거래로 이어지는 흐름 바이어들이 주택을 찾고 끝까지 거래를 진행하는 것을 보여주는 또 다른 지표는  펜딩 세일(계약 단계에 진입한 거래)  증가입니다. 가장 최근 보고에서는 펜딩 세일 지수가 연중 최고치를 기록했다고 합니다. 이는 단지 관심만 있는 것이 아니라 실제로  바이어들이 집을 계약하려는 움직임이 강해지고 있다 는 뜻입니다.  내년 시장 전망과 지금의 전략 많은 전문가들이 2026년에는  거래량이 올해보다 소폭 증가할 것 이라는 전망을 내놓고 있습니다. 물론 모든 시장이 갑자기 활기를 띠는 ‘서지(surge)’는 아니지만, 지금의 트렌드는  지속적이고 안정적인 회복 방향 입니다.  그렇다면 이런 흐름은 실제로 부동산을 팔고자 하는 분들에게  어떤 의미 일까요? 셀러 입장에서 지금 행동해야 하는 이유 1. 수요 회복의 초기에 시장에 나서는 전략이 유리합니다 바이어 수요가 다시 회복 단계에 접어들고 있다는 것은  경쟁이 덜할 때부터 노출을 시작할 수 있는 기회 가 있다는 뜻입니다. 특히 가격과 스테이징이 적절한 매물은 더 빠르게 관심을 끌 수 있습니다.  2. 잠재 바이어가 기다리고 있다는 신호 오랫동안 관망하던 바이어들이 다시 움직이기 시작했기 때문에,  좋은 조건의 매물은 빠르게 접촉과 계약으로 이어질 가능성 이 높아졌습니다. 현 시장은 머뭇거리기보다는 기회를 잡아 움직이는 것이 강점으로 이어질 수 있습니다.  3. 시장 속도는 예측보다 빠를 수 있습니다 펜딩 세일 지수와 모기지 신청 증가 지표는  잠깐의 반등이 아니라 꾸준한 회복 흐름 을 보여줍니다. 이런 흐름 속에서는  시점이 곧 전략 이 되는 만큼, 너무 늦지 않게 시장에 나서 보시는 것이 현명할 수 있습니다.  시카고/일리노이 시장에도 적용되는 전략 시카고와 일리노이 지역에서도 최근 수요 회복의 조짐이 나타나고 있습니다. 계절적 거래로 인한 일시적 비활성화를 지나, 금리 안정과 시장 전망 호전으로 다시 바이어 관심이 증가하고 있습니다. 특히 지역 내 학교, 출퇴근 접근성, 생활 편의성 등의 경쟁력 있는 요소를 갖춘 매물은  관심이 집중되는 경향 을 보이고 있습니다. 이런 흐름은 단지 가격만의 경쟁이 아니라  타이밍과 전략으로 경쟁하는 시장 입니다. 전문가와 함께 매물 준비부터 마케팅, 오퍼 대응까지 체계적으로 준비하신다면 분명한 기회를 잡을 수 있습니다. 오늘의 결론 — 지금이 바로 시작할 때입니다 바이어 수요 회복의 신호는 단지 뉴스가 아닌  실제 거래 지표로 나타나고 있습니다.  수요가 회복되는 초기에 시장에 나서서 매물을 준비하고, 전략적으로 접근하신다면  성공적인 거래로 이어질 가능성 이 커집니다.

Buyer demand is showing real signs of revival , and this shift isn’t just seasonal. After several years of hesitation driven by high mortgage rates, buyers are officially re-entering the market — and that momentum is expected to continue into 2026. For sellers, this is an important turning point. Mortgage Rate Drops Are Re-Activating Buyers For years, elevated mortgage rates kept many buyers on the sidelines.But recent rate declines have changed the mood dramatically: Mortgage applications have climbed to their highest level this year Buyers who were waiting for affordability to improve are now re-entering the market This is not a temporary spike — it is a meaningful sign of  renewed demand Lower monthly payments are convincing buyers that  now might be the right time  to move. Pending Home Sales Are Rising — A True Measure of Market Strength Another important metric?  Pending sales , which capture homes that have moved into contract. The most recent reports show the pending-sales index reaching its highest point of the year.This means: Buyers aren’t just browsing They’re writing offers Transactions are moving toward closing When buyers start taking action, sellers benefit — especially early in the recovery cycle. What This Means for 2026 Most experts expect  moderate but steady growth  in transaction volume next year.Not a wild surge — but a meaningful, stable strengthening. And in a strengthening market,  timing matters . Why Sellers Should Act Now 1. The early phase of demand recovery is the most strategic time to list Competition from other listings is still manageable — but buyer interest is rising.Well-priced, well-prepared homes stand out quickly. 2. Serious buyers are waiting — and they’re motivated After years of delay, many buyers are ready to move as soon as the right home appears.If your home is positioned correctly, it can attract fast interest and stronger offers. 3. Market momentum can shift faster than expected Pending-sales and mortgage-application trends show  steady, repeatable growth  — not a one-time bump.Entering the market before competition increases is often the smartest move. How This Applies to the Chicago / Illinois Market Chicago and its surrounding suburbs are seeing the same recovery signals: Increased buyer inquiries Improved affordability from stabilizing mortgage rates Strong interest in homes with good schools, commute access, and neighborhood amenities This is no longer a “wait and see” market — it’s a  timing and strategy  market.Sellers who prepare early, price correctly, and market effectively will be in the strongest position. Bottom Line — Now Is the Moment to Start Buyer demand is not just returning — it’s strengthening.Entering the market during the early recovery gives you: ✔ Greater visibility✔ Less competition✔ Motivated buyers✔ A clearer path to a strong sale If you’re considering selling in 2025 or 2026,  preparing now gives you the advantage .

최근 부동산 시장에서  거래 환경, 기술 변화, 가격 움직임  등 다양한 이슈가 등장하고 있습니다. 이러한 변화는 단순한 뉴스가 아니라,  매수·매도 전략을 재정비해 성과를 내야 하는 신호 입니다. 지난 며칠간의 주요 소식을 여러분의 주택 거래 전략에 맞게 정리해 드립니다. 1. 주택 공급 확대 움직임과 도시 재생 기회 뉴욕시를 중심으로  잉여 오피스를 주거 공간으로 전환하는 도시 재생 정책 이 확대되고 있다는 소식입니다. 이 정책은 기존 사무실 건물을 주거용으로 전환하고, 주택 공급 확대를 목표로 하고 있습니다. 이는  도심에서의 주택 공급을 늘리는 혁신적인 시도 로, 장기적으로는  도심 거주 선택지를 넓히는 긍정적 신호 로 볼 수 있습니다.  Financial Times ➡ 시카고 역시 일부 지역에서 유휴 상업 공간을 리모델링해 거주용으로 전환하고자 하는 움직임이 있어, 이는  도심 주택 선택지를 넓히는 또 다른 기회가 될 수 있습니다. 2. 기술 변화가 가져오는 부동산 시장 변화 Google이 검색 결과에  부동산 매물 정보를 직접 표시하는 시범 기능 을 도입하면서 기존 부동산 포털(Zillow, CoStar 등)의 주가가 크게 하락하는 움직임이 나타났습니다. 이는 단순한 기술 실험이 아니라,  부동산 매물을 찾는 방식 자체가 바뀔 수 있는 신호 입니다.  Investopedia ➡ 이러한 변화를 적극 활용하면, 매물 노출을 높이고  더 많은 바이어가 접할 수 있도록 하는 기회 로 전환할 수 있습니다. 특히 로컬 에이전트로서  온라인 가시성 을 강화하면, 전통적 대형 포털 외에도 고객에게  직접적 접근성을 높일 수 있는 유리한 환경 이 될 수 있습니다. 3. 모기지 부담 속에서도 시장은 움직이고 있다 일부 보고에서는 주택 구매자의 월별 모기지 부담이 과거에 비해 크게 증가해 시장 전환이 더디다는 분석이 등장했습니다. 특정 기간 동안 낮은 금리에 묶여 있던 주택 소유자들이  높은 현재 금리 부담을 피하기 위해 움직이지 않는 현상 이 나타나고 있습니다.  The Sun ➡ 그러나 이 상황은 역으로  적극적으로 움직이는 바이어에게는 기회 가 될 수 있습니다. 일부 주택 소유자는 시장에 나와 있지 않음에도 매도의 필요가 있는 경우가 있고,  네트워크와 전문성을 활용해 물밑 매물을 발굴하는 전략 은 큰 차이를 만들 수 있습니다. 4. 가격 조정이 나타나고 있는 시장 신호 미국 일부 주요 메트로 지역에서는  주택 가치가 연간 기준으로 하락하는 움직임 도 나타났습니다. 특히 플로리다, 텍사스, 캘리포니아의 일부 지역에서 가격 조정 현상이 분석되고 있습니다.  New York Post ➡ 이런 조정 국면은 단순히 가격이 떨어지는 것 이상입니다.  시장 정상화가 진행되고 있고 , 바이어에게는  진입 장벽이 낮아지는 시기 , 셀러에게는  상대 가치 높은 매물 포지셔닝 기회 입니다. 특히 시카고/일리노이 지역에서는 가격 안정과 거래량 회복 움직임이 나오고 있어  신중한 타이밍이 큰 결과를 만들 수 있습니다. 5. 매물 철회 급증, 대응 전략이 필요합니다 한 보고에 따르면 매도자들이  가격을 내리는 대신 매물을 철회하는 사례가 크게 늘어나는 움직임 이 나타났습니다. 이는 평균적으로 새로운 매물 등록보다 매물 철회가 더 빠르게 증가한 것으로, 공급 측면에서  변화가 나타나고 있는 신호 입니다.  Investopedia ➡ 이 경우, 에이전트로서  시장 모니터링과 유연한 전략 재설정 이 필수입니다. 일부 셀러는 여전히 적절한 가격 책정이나 타이밍에 따라 매도를 원할 수 있어  맞춤형 접근과 빠른 피드백이 성사율을 높입니다. 마무리: 지금이 바로 전략적 행동의 시기입니다 지금 부동산 시장은 단순히 뉴스로 끝나지 않습니다. 공급 확대 움직임 기술 혁신에 따른 노출 전략 변화 가격 조정과 기회 포착 매물 철회 속 유연한 대응 이 모든 이슈는  전략적으로 활용하면 리스크가 아닌 기회가 될 수  있습니다. 특히 시카고와 일리노이 시장에서는 지역 특성을 반영해  수요와 공급 움직임을 면밀히 관찰하며 빠르게 대응 하는 것이 중요합니다. 최근 부동산 시장은 기술 변화와 공급 확대, 가격 조정 등 다양한 이슈가 나타나고 있습니다. 단순히 기다리는 것보다 전략적 대응이 성사 확률을 높입니다. 지금 시장 변화를 함께 분석해 보세요. 연락: 시카고 복덕방 한상철 773-717-2227,  ChicagoBDB@gmail.com

The real estate market continues to show signs of transition. Changes in supply, pricing, technology, and seller behavior are creating both challenges  and  opportunities. Below is a summary of key developments from recent news — and how they should shape your buying or selling strategy this winter. 1. Growing Housing Supply & Urban Revitalization Opportunities New York City is moving forward with an ambitious plan to convert unused office buildings into residential housing. This initiative aims to boost housing supply and revitalize underused commercial space.  (Financial Times) ➡  Chicago Connection Chicago is exploring similar redevelopment possibilities — converting underutilized commercial properties into residential units.This may gradually expand downtown housing options and create new investment opportunities. 2. Technology Shifts Are Reshaping How Buyers Find Homes Google recently tested a feature displaying home listings directly in search results. This led to sharp stock drops for major real estate portals like Zillow and CoStar.  (Investopedia) This is more than a tech experiment — it signals a  potential shift in how buyers discover listings . ➡  Opportunity for Local Agents Strengthening online visibility, SEO, and local digital presence can help agents reach buyers directly, beyond the traditional big platforms. 3. Mortgage Pressure Is Slowing Some Sellers — but Creating Buyer Opportunities Some recent reports highlight that buyers are struggling with the higher monthly mortgage payments compared to past low-rate years. Homeowners locked into historically low mortgage rates are reluctant to trade up, slowing seller movement.  (The Sun) ➡  But this environment can benefit motivated buyers Some homeowners aren’t actively listed but do have a real need to sell.A well-connected agent can often uncover  off-market or pre-market opportunities  — an advantage for buyers ready to act. 4. Price Adjustments Emerging in a Few Major Markets Some metro areas — particularly parts of Florida, Texas, and California — are seeing year-over-year home price declines.  (New York Post) ➡  What this means Price corrections aren’t simply declines. They signal market normalization: Buyers : lower entry barriers and stronger negotiating power Sellers : opportunity to position high-quality homes more competitively In Chicago and across Illinois, the trend is toward  price stability  with signs of  transaction volume recovery , making timing and strategy increasingly important. 5. Rising Listing Withdrawals — A Sign of Market Sensitivity Some reports show sellers withdrawing listings at a faster rate than new listings are entering the market.  (Investopedia) ➡  Strategic Implication More withdrawn listings mean: Supply tightens The remaining listings gain visibility Motivated sellers still exist, but require correct pricing & timing For agents and sellers,  real-time market monitoring and quick strategy adjustments  are more important than ever. Conclusion: This Is a Market That Rewards Strategy Today’s market isn’t just shifting — it’s sending signals.If interpreted well, these signals can translate into major advantages. ✔  Urban redevelopment → future supply & investment opportunities ✔  Tech changes → new ways to reach buyers ✔  Price adjustments → chance to enter strategically ✔  Listing withdrawals → need for adaptive positioning In Chicago and the greater Illinois area, where local trends vary by neighborhood,  staying proactive and strategic is the key to success . If you’re considering buying or selling, now is the time to assess your position and create a tailored plan. 📞  Contact: Sang Chul Han 773-717-2227📧  ChicagoBDB@gmail.com

많은 분들이 내 집을 찾으면서  예산 한계 때문에 선택의 폭이 좁아졌다 고 느끼실 때가 많습니다. 하지만 실제로는  예산을 그대로 유지하면서도 선택지를 넓힐 수 있는 전략 이 있습니다. 이 글에서는 지금의 시장에서 어떻게 하면 예산을 늘리지 않고도 자신에게 맞는 집을 찾을 수 있는지 설명해 드립니다.  집 찾기에서 가장 중요한 기준 다시 세우기 미국의 최근 조사에 따르면 집을 찾는 분들 중 많은 이들이 실제로  처음 설정한 ‘희망 리스트’에서 하나 이상은 타협하면서  더 많은 선택지를 열었다는 사실이 나타났습니다. 이처럼 처음부터 모든 희망 사항을 절대 조건으로 설정하지 않고, 정말 중요한 것과 그렇지 않은 것을 분리하는 것이 핵심입니다.  세 가지 기준으로 원하는 요소 정리하기 필수 조건 (Must-Haves) 매일의 생활에 꼭 필요한 요소들입니다. 예를 들면 방 개수, 출퇴근 거리, 안전성, 가족 또는 지원 체계와의 근접성 등이 있습니다. 이런 항목은  확실하게 지키셔야 할 기준 입니다.  괜찮은 조건 (Nice-to-Haves) 있으면 좋지만 반드시 필요한 것은 아닌 항목입니다. 예로는 넓은 뒷마당, 세컨드 주차공간, 멋진 파티오 등이 있습니다. 이런 항목은 경우에 따라 유연하게 판단할 수 있습니다.  꿈꾸는 기능 (Dream Features) 언젠가 갖고 싶은 특수한 기능들이지만, 지금은 아니어도 되는 조건입니다. 이 항목은  나중에 인테리어나 업그레이드로 채워도 충분한 부분 입니다.  이렇게 정리해 보면,  처음에는 놓쳤던 많은 매물이 실제로는 생활에 큰 문제가 없는 집임 을 깨닫게 되며, 예산을 늘리지 않고도 선택지를 대폭 넓힐 수 있습니다.  시카고/일리노이 현지 시장 적용 최근 시카고와 일리노이 지역에서도 비슷한 흐름이 나타나고 있습니다. 많은 셀러들이 현 수준의 금리와 계절적 거래 감소 속에서도 매물을 유지하는 가운데, 바이어는  자신의 희망 리스트를 재구성함으로써 더 많은 골든 오퍼를 접할 기회를 만들 수 있습니다 . 예를 들어, 바로 입주 가능한 상태나 좋은 동네 위치는 그대로 유지하면서도  미용적인 부분은 차후 리모델링으로 해결할 수 있다 는 식의 접근이 현명한 전략입니다. 전문가의 도움을 적극 활용하세요 내가 생각하는 필수 조건과 그렇지 않은 것을 혼자 판단하기 어렵다면,  경험 많은 에이전트와 함께 희망 리스트를 정리해 보는 것이 매우 효과적입니다 . 전문가는 당신의 니즈를 객관적으로 분류해 주고, 예산 안에서 더 많은 옵션을 검토할 수 있도록 도와드립니다.  정리 지금 주택 시장에서  여전히 선택지는 존재하며 , 단지 기준을 조금 조정할 뿐만 아니라 당신에게 진짜로 중요한 항목을 다시 정의하는 것만으로도 예산을 늘리지 않고 더 많은 기회를 살펴볼 수 있습니다. 에이전트와 함께라면 이 과정을 훨씬 스마트하게 진행할 수 있습니다.

Many buyers feel their choices shrink the moment they set a budget.But in today’s market, you can actually  keep your budget exactly the same  and still  expand your options  — simply by adjusting your criteria strategically. Here’s how you can find more (and better) homes without spending more. 🔍  Step 1: Reevaluate What Really Matters in a Home Recent U.S. surveys show that a large percentage of buyers end up adjusting at least one item from their original “wish list” — and doing so allows them to access far more options. The key isn’t lowering your standards.It ’s  separating what you truly need from what would simply be nice to have . 🧭  Step 2: Sort Your Criteria into Three Buckets 1. Must-Haves (Non-negotiable) These are the things your daily life absolutely requires: Number of bedrooms Commute time Safety Proximity to family, school, or support systems These items should stay firm. 2. Nice-to-Haves (Flexible) These are features that would be great but aren’t essential: A large backyard Extra parking spot A beautiful patio or sunroom Being flexible here can instantly open dozens of new possibilities. 3. Dream Features (Optional or Upgrade Later) These are bonus features you can always add after you move in: Luxury finishes Custom closets High-end appliances Designer bathrooms Most of these can be upgraded over time — which means they don’t have to limit your current search. 🏠  How This Applies in the Chicago / Illinois Market The same pattern is happening locally.With many sellers still hesitant due to interest rates and seasonal slowdowns, buyers who  reorganize  their priorities are finding far more opportunities than expected. For example:You can choose a home with a great location and solid structure, then handle cosmetic updates later.This lets you stay within budget  and  land a home with strong long-term value. 🤝  Use an Expert to Maximize Your Options It can be hard to distinguish needs from wants on your own.A skilled real estate agent helps you: Clarify priorities Identify hidden opportunities Find the best homes available within your exact budget You may be surprised how many additional homes become viable once your list is fine-tuned. ✅  Bottom Line You  can  keep your budget exactly the same and still broaden your home choices.All it takes is:✔ Reorganizing your criteria✔ Prioritizing what matters most✔ Staying flexible on the rest✔ Working with an expert who knows the market well With the right strategy, the perfect home may already be available — without raising your budget. 📞  Sang Chul Han 773-717-2227 📧  ChicagoBDB@gmail.com

최근 발표된 뉴스 흐름을 보면  주택시장과 경제 전반에 여러 신호가 교차하고 있습니다 . 모기지 금리 하락과 주택 관련 주식 회복 : 연방준비제도(Fed)가 최근 금리를 인하하면서 모기지 금리가 다소 낮아졌고, 이로 인해 주택 건설 및 부동산 관련 주식이 반등했습니다. 특히  30년 고정 금리가 약 6.26% 수준으로 하향 되면서 매수자 부담이 줄어들었습니다. 이런 흐름은 리파이낸싱(대출 갈아타기)에도 영향을 주며, 모기지 재조정이 활발해지고 있다는 분석이 있습니다.  인플레이션 둔화와 생활비 부담 : 2026년에도 인플레이션은 완화될 가능성이 있지만, 여전히  주택비용·모기지·전기·보험료 같은 생활비 항목은 높은 수준 을 유지해 소비자 부담이 완전히 해소되지는 않을 것으로 보입니다. 특히 주택 공급 부족 문제는 여전해 주택가격과 매매 시장에 영향을 미칠 전망입니다.  파산·압류 증가(포클로저) : 미국 내에서는 11월 압류(포클로저) 건수가 전년 동월 대비  약 21% 증가 하는 등  금융 스트레스를 겪는 가구가 늘고 있습니다 . 일부 지역에서는 주택 공급이 소폭 늘어날 가능성이 있지만, 지역별로 영향력은 다르게 나타날 전망입니다.  편성된 매도자 관망세 : 최근 기사에서는 매도자들이 시장 상황을 관망하면서 매물을 내놓지 않는 경향이 있다는 분석이 나왔습니다. 이는  거래량이 완전히 줄어든 것은 아니지만, 가격 및 조건 협상에 영향을 줄 수 있습니다 .  📍  시카고·일리노이 시장에 주는 의미 🟡  1. 모기지 금리 하락은 구매자에게 좋은 뉴스 전국적으로 모기지 금리가 낮아졌다는 소식은 시카고·일리노이 시장에도 긍정적입니다. 높은 금리가 오랫동안 구매를 멈추게 했지만, 금리가 6% 초중반대까지 떨어지면서 월모기지 부담이 일부 줄어들고 있습니다.👉 이렇게 금리가 하향 조정되면  초보 구매자도 진입 문턱이 낮아지며 , 구매 의사결정에 도움이 될 수 있습니다. 🟡  2. 인플레이션 완화 조짐, 하지만 비용 부담은 여전 일리노이 지역도 미국 평균과 비슷하게 생활비 압박을 받고 있습니다. 인플레이션이 둔화된다는 전망은 긍정적이지만, 주택가격·보험료·유틸리티 비용 상승 등의 부담은 여전히 크기 때문에  월별 재정계획을 더 면밀히 세우는 것이 필요합니다 . 🟡  3. 포클로저(압류) 증가 = 매물 일부 늘어날 여지 압류 증가세는 일부 지역에서 주택 공급을 소폭 늘릴 수 있는 요인입니다. 포클로저 매물은 종종  시장가보다 저렴하게 나타나는 경우도 있어 , 현금 구매자나 자금 여력이 있는 바이어에게는 관심이 될 수 있습니다. 다만 시카고·일리노이처럼 법적 절차가 복잡한 곳에서는 포클로저 절차가 오래 걸릴 수 있어  전문가 상담을 통한 리스크 확인 이 꼭 필요합니다. 📈  셀러 & 바이어를 위한 전략 제언 📌  셀러(매도자)라면 매도자분들 가운데 아직 매물을 내놓지 않고 시장을 관망하고 계신 경우,  금리 안정 및 거래 재개 흐름 이 생기는 지금이 좋은 타이밍입니다. 특히 연말과 연초는 경쟁 매물이 많지 않아  관심 있는 바이어가 조건을 더 쉽게 제시할 수 있는 시기 가 될 수 있습니다. 매도 시에는  필요 수리, 사진/영상 촬영, 온라인 마케팅  등 준비를 철저히 하셔서 눈에 띄는 매물이 될 수 있도록 하시는 것이 좋습니다. 📌  바이어(매수자)라면 금리가 낮아지는 흐름은 분명히 긍정적입니다. 하지만 주택 공급 자체는 여전히 부족해 실수요자 중심의 경쟁이 여전합니다. 이제는 “금리만 기다리는 전략”을 넘어  예산·지역·조건을 명확히 정리하고 사전 승인(pre-approval) 을 받아두는 것이 중요합니다. 포클로저나 할인 매물 등  “조건 유리한 매물” 을 리얼터와 함께 집중적으로 탐색하는 것이 비용 절감에 도움이 될 수 있습니다. 📌  정리 최근 발표된 부동산·경제 뉴스는 다음과 같은 교훈을 줍니다: ✔ 금리가 낮아지며 매수 접근성이 조금 나아지고 있으며✔ 인플레이션 둔화 기대는 있지만 여전히 생활비 부담은 존재하고✔ 압류 증가가 일부 매물 공급에 영향줄 수 있으며✔ 매물 관망세는 거래 타이밍 결정에 영향을 줄 수 있습니다. 이런 흐름 속에서 준비된 사람이  유리한 포지션을 차지 하게 됩니다.시카고·일리노이 지역에서 집을 사거나 팔 계획이 있다면  지금부터 전략적으로 움직이시는 것이 좋습니다. 📞 필요하시면 언제든 상담 주세요 —  ‘시카고 복덕방 한상철’ 773-717-2227,  ChicagoBDB@gmail.com