Homes Are Staying on the Market Longer

Across the U.S., homes are taking longer to sell than in recent years. According to Realtor.com, as of August 2025 the typical home spent 60 days on the market—seven days longer than last year, and above pre-pandemic levels. In fact, days on market have been rising for 17 straight months.

The reason is simple: there are more listings available, giving buyers more options, and at the same time, buyers have become much more price-sensitive.

The Reality of a Stalled Market

Not long ago, homes listed at high prices still attracted multiple offers. But today’s market looks very different. After several years of steady appreciation, listing prices have plateaued, while buyers are now scrutinizing every dollar.

If a home is priced too high, buyers simply move on. Most homes sitting unsold for months have one thing in common: a pricing mistake.

Signs Your Home May Be Overpriced

• Very few showing requests

• No offers, or only very low offers

• Consistently negative buyer feedback after showings

• Your home lingers on the market far longer than average

If these sound familiar, the issue isn’t patience—it’s price.

The Fix: A Smarter Pricing Strategy

To succeed in today’s market, sellers need three strategies:

1. Prepare Your Home Thoroughly – Complete key repairs and touch-ups to increase appeal and strengthen your position in negotiations.

2. Price to Match the Market – Base your asking price on closed sales data, not just nearby listings, with guidance from a trusted expert.

3. Stay Flexible – Be open to negotiation, not just on price but also on terms such as closing costs, repairs, or timelines.

   
   

Final Thoughts

Homes don’t fail to sell because “the perfect buyer hasn’t shown up.” They fail because the pricing strategy doesn’t match the market. Waiting longer won’t fix it—listening to what the market is telling you, and adjusting strategically, will.

📌 If you’re considering selling—or buying—now is the time to work with an expert to build the right strategy.Chicago BDB | Hansang Chul📞 773-717-2227 | 📧 ChicagoBDB@gmail.com