🏠 If You’re Selling Your Home, Pricing Strategy Is Everything

When it comes to putting your home on the market, one of the most crucial factors is pricing.Simply listing high and “waiting to see what happens” can seriously backfire in today’s market.It’s not just about missing offers — overpricing can delay or even derail your entire moving plan.

Why Overpricing Is So Risky

Many sellers remember what their neighbors’ homes sold for a few years ago and expect similar numbers.But the market has changed.

Today, inventory is higher, giving buyers more choices and less pressure to compete.If your home isn’t priced within buyers’ expectations, they’ll simply move on to another property.

The good news is that sellers still hold a strong position overall.According to the Federal Housing Finance Agency (FHFA), home values have risen by an average of 54% over the past five years.This means that even with a slight price adjustment, most homeowners can still expect to sell at a healthy profit.

However, clinging to outdated price expectations can be costly.Homes that start too high often sit on the market too long, and later price cuts send negative signals to buyers — suggesting desperation or hidden issues.

Overpricing Can Stop Your Move Cold

When list prices are too high, buyers don’t engage.No showings. No offers.Over time, the listing

becomes “stale,” and even after a price drop, buyers remain skeptical.

Recent surveys show that more sellers are pulling their homes off the market altogether, with unrealistic pricing being a top reason.

The Secret to a Successful Sale: Realistic Pricing

Every seller has a personal reason for moving — a new job, family needs, or simply wanting more space.But if your home sits unsold because of overpricing, those life plans can be put on hold indefinitely.

The homes that sell quickly today share one thing in common:They’re priced strategically with guidance from a local market expert.

Homes that are priced right, well-prepared, and in good condition are still selling fast — sometimes even receiving multiple offers.

Bottom Line

If you’re planning to sell, your real goal isn’t just to get an offer — it’s to complete your move successfully.And that starts with a realistic pricing strategy.

If you’re considering selling your home in Chicago or the surrounding suburbs, now is the time to partner with a professional who can help you design the right price strategy for your specific neighborhood.

📞 Chicago Bokdeokbang — Hansangcheol773-717-2227 | ChicagoBDB@gmail.com