How to Successfully Sell Your Home in Today’s Market with Growing Inventory

grace264
May 29
2 min read

Not too long ago, homes would receive multiple offers as soon as they hit the market—often selling above asking price. Sellers could name their price, and buyers would line up. But those days have changed.

With more homes now available, buyers have become more cautious. Listings are staying on the market longer, and many sellers are finding themselves reducing their asking price to attract interest.

So, how can you still sell successfully in this type of market?The key strategy: Price it right from the start.

Seller Expectations vs. Market Reality

According to Realtor.com, 81% of sellers still believe they’ll sell at or above their desired price.However, recent data paints a different picture:

44% of homes sold recently went for less than the asking price (NAR).
One in three sellers had to reduce their price at least once before selling.
Redfin data shows a widening gap between listed prices and actual selling prices—buyers are simply not paying what sellers initially ask.

This doesn’t mean you can’t sell for a good price—it just means you need a smart pricing strategy that reflects what buyers are truly willing to pay.

The Risk of Overpricing

Many sellers start high, thinking they can negotiate down. But this often backfires:

Today’s buyers are informed and analytical.
Homes that sit on the market too long raise red flags—buyers assume something is wrong.
As interest fades, showings drop, and eventually, price cuts follow.

On the other hand, a well-priced home from the beginning grabs attention quickly, drives up interest, and can lead to competitive offers—often avoiding price reductions altogether.

Opportunity Still Exists—But Price Strategy Is Crucial

Now more than ever, it’s vital to work with a real estate agent who understands your local market—recent sales, buyer demand, and inventory levels.

Here’s the good news: Home prices have risen over 57% in the past five years. Even if you start slightly below your ideal price, you’re still likely to walk away with strong returns.

Proper pricing increases your chances of a fast sale and better offers—regardless of market conditions.

Bottom Line

The market has changed, but the opportunity to sell well is still very real.The secret is pricing your home correctly from the start.

Want to know what your home is worth in Chicago or Illinois?

Contact Hansang Chul at Chicago BDB today.📞 773-717-2227📧 ChicagoBDB@gmail.com