오늘은 “지금 시장이 예전과 다르다”는 말을 숫자로 확인해 드리겠습니다. 지난 1~2년 사이 시카고 서버브 전반에서 매물이 늘고, 체류일(Days on Market)이 길어지며, 일부 지역은 호가 대비 거래가가 조정되는 흐름이 뚜렷해졌습니다. 전국적으로도 활성 매물은 전년 대비 두 자릿수로 늘었고(7~9월 연속 증가), 특히 ‘새로 나온 매물’보다 ‘팔리지 않고 남아 있는 활성 매물’이 재고 증가를 이끌고 있습니다. 바이어 입장에선 선택지가 넓어졌고, 셀러 입장에선 처음부터 ‘정확한 가격·준비된 컨디션·집중 마케팅’이 승부를 가릅니다.  시카고 서버브 핵심 지역 한눈에 보기 (2025년 가을 기준) Naperville : 60565 지역 기준 중간 거래가는 전년 대비 소폭 상승했지만 체류일이 늘고 있고, 여러 리스팅에서 ‘가격 조정→계약’ 패턴이 관찰됩니다. 리스팅 대비 거래가가 거의 붙거나 약간 낮게 체결되는 케이스가 늘었습니다.  Glenvie

You’ve probably heard people say, “The market isn’t what it used to be.”Let’s look at the numbers behind that statement. Over the past year or two, inventory has been rising across the Chicago suburbs — and homes are staying on the market longer. In many areas, we’re seeing more price adjustments before contracts , and final sale prices slightly below asking . Nationwide, active inventory has climbed by double digits for three consecutive months (July +24.8%, August +20.9%,

집을 팔 때 대부분의 셀러는 바이어가  눈으로 보는 것 에 집중합니다. 하지만 전문가들은 바이어가  집에 들어서는 순간 맡는 향기  또한 첫인상을 결정하는 중요한 요소라고 강조합니다. 가을은 특히 연말을 앞두고 마지막 활발한 매매 시즌이기 때문에, 분위기를 살리는 작은 디테일 하나가 매매 성사에 큰 차이를 만들 수 있습니다. 가을 향기가 바이어 심리에 미치는 영향 향기는 단순한 냄새를 넘어 바이어의 감정에 직접적으로 작용합니다. 한 전문가는 향기가 시각적 요소보다도 빠르게 감정을 자극한다고 설명하며, 계절감 있는 향기는 따뜻하고 아늑한 분위기를 만들어 바이어가 집을  ‘집처럼 느끼도록’  도와준다고 말했습니다. 특히 시카고 서버브 지역의 바이어들은 낙엽이 물드는 계절에 가족적인 공간, 따뜻한 온기를 더욱 찾는 경향이 있습니다. 따라서 가을 분위기를 더해주는 향기는 집을 매력적으로 보이게 하는 강력한 도구가 될 수 있습니다. 바이어에게 호감을 주는 

When selling a home, most sellers focus on what buyers see . But experts say what buyers smell when they first walk in can be just as powerful. Fall is the final stretch of the active home-selling season, and during this time, the smallest details — including scent — can make the biggest difference in whether your home sells quickly or lingers on the market. How Fall Scents Influence Buyers Scent works on emotion faster than visuals. Seasonal, cozy aromas help buyers feel at

몇 년 전만 해도 기록적인 저재고 시장 덕분에 어떤 집이든 금세 팔리곤 했습니다. 그러나 지금은 상황이 달라졌습니다. 전국적으로 매물이 늘고 있으며, 작년 같은 시기와 비교해 약 20% 가까이 증가했습니다. 일부 지역에서는 2017~2019년 수준의 재고량이 다시 나타나고 있습니다. 이런 환경에서 셀러에게 중요한 것은 한 가지입니다.  집을 시장에 내놓는 순간부터 확실히 주목받게 만드는 전략 입니다. 왜 매물이 늘었을까? 현재 매물 증가는 단순히 새로 나온 리스팅(New Listings) 때문이 아니라, 한 번 시장에 나왔지만 아직 팔리지 않고 오래 남아 있는 집(Active Listings)이 많아졌기 때문입니다. 다시 말해, 경쟁이 치열해지고 있고, 그 속에서 눈에 띄지 못하는 집은 쉽게 오래 시장에 머무르게 됩니다. 팔리는 집과 안 팔리는 집의 차이 오늘날 빠르게 팔리는 집은 몇 가지 공통점이 있습니다. 현실적인 가격 책정 :...

A few years ago, homes were selling fast thanks to record-low inventory. But today, things have changed — listings are up nearly 20% nationwide compared to last year. Some markets are even seeing inventory return to 2017–2019 levels . In this environment, one thing matters most for sellers:👉 Making your home stand out from the moment it hits the market. Why Are Listings Increasing? This rise isn’t just from new listings — it’s largely from active listings that haven’t sold